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NYT: MoveOn Launches $32M+ Election Program

Read The New York Times story here and election memo here

Washington, D.C.Today, MoveOn Political Action announced the launch of its $32+ million 2024 election program – the group’s largest and most innovative persuasion program ever. As The New York Times reported, MoveOn is mobilizing millions of young surge voters to protect democracy from Donald Trump and MAGA extremists. MoveOn is beginning its election program earlier than any cycle in the organization’s history, focusing on reelecting President Biden and Vice President Harris, flipping more than two dozen U.S. House seats, and investing in ​​Wisconsin, Pennsylvania, Nevada, Arizona, and Ohio Senate seats. 

“MoveOn is investing more than $32 million to persuade and turn out voters to sustain the momentum from the last few political cycles to defeat Trump and MAGA extremists in 2024,” said MoveOn Political Action Executive Director Rahna Epting. “This election will be a clear choice between protecting our fundamental freedoms, building on our economic progress, and keeping the country unified with President Biden, or letting Trump break our democracy, give power back to the wealthy and well-connected, and use power to punish and divide. That’s why our organizing is starting earlier than ever before to keep the anti-Trump coalition that defeated him four years ago focused on the stakes this November.” 

You can read MoveOn’s election plan memo in full here, with key excerpts below. 

  • In 2024, our democracy, abortion access, and fundamental freedoms are at stake like never before, and MoveOn is meeting the moment. To secure a Democratic trifecta, we are strategically addressing the enthusiasm gap among Democratic voters by narrowing in on young surge voters in battleground states and House districts. 
  • Within this surge voter population of over 11 million across our target geographies, MoveOn is narrowing in on young voters and voters who need to be moved to turn out again for the Biden coalition. These surge voters are often motivated to turn out through tailored appeals on issues that have the biggest impact on their day-to-day lives.  
  • MoveOn will continue to utilize voter contact tactics that have proven to be successful from previous cycles, including house parties, targeted digital ads, direct voter contact through phone banking, canvassing, and vote tripling, where committed voters remind friends and family to GOTV. 
  • Third-party presidential candidates are putting our democracy at risk, making it all the more challenging to beat Donald Trump and MAGA Republicans in 2024. The data shows that 2016 will surely repeat itself if these third-party spoilers do not step aside. 
  • To be clear: This is not a time for fantasy politics. It is incredibly dangerous to initiate these reckless thought experiments during such a perilous time for American democracy. This moment requires great urgency to solidify behind President Biden and show unified resolve to defeat MAGA and build on the progressive movement’s progress of the last few years.



MoveOn is celebrating 25 years of people-powered progress this year. For more than a generation, MoveOn has built independent political power and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voices to drive progressive foreign policy, protect democracy, and advance justice for all.