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Join NowNEW: MoveOn Launches Seven-Figure Paid Ad Program
First Ad: A Vote For Trump/Vance Is a Vote to Control Women’s Bodies
WASHINGTON, D.C. – Fresh off a galvanizing Democratic convention and as voters continue to unify behind Kamala Harris and Tim Walz, MoveOn Political Action is announcing their seven-figure paid ads program for the 2024 cycle. Today, the group released a new ad highlighting the alarming track record of Donald Trump and JD Vance when it comes to restricting access to abortion.
As reported by The Washington Post, the ad kicks off MoveOn’s $1.2 million targeted digital ad campaign in support of Harris-Walz, and key Senate and House races. The “No Chance” ad reminds voters that Donald Trump proudly championed the overturning of Roe v. Wade during his presidency, how JD Vance has gone on record supporting a national abortion ban, and how both advocate for extreme measures that would severely limit reproductive rights across the country.
The ad buy will be running in key battleground states targeting 1.63 million new and infrequent “surge” voters who lean Democrat, skew young, and typically voted for the first time after the 2016 election. Internal research and polling finds these surge voters are more motivated to vote for politicians who support abortion access, lowering everyday prices, and making the wealthiest corporations and the richest Americans pay their fair share. The ads are being served up to surge audiences who MoveOn staff and members have been reaching with a layered direct voter contact persuasion program since April.
“The stakes for reproductive rights and control of our own bodies has never been higher,” said MoveOn Political Action Executive Director Rahna Epting. “If Donald Trump and JD Vance have their way, there will be a national abortion ban and attacks on birth control and IVF. In stark contrast, Kamala Harris has consistently championed abortion access and stands firm in her commitment to protecting women’s autonomy. Her leadership is exactly what we need to safeguard our freedoms and ensure that everyone has the right to make their own health care decisions. MoveOn is fighting for a future that protects fundamental freedoms by urging key constituencies to vote for Kamala Harris.”
The 30-second ad will air on connected TV as well as across digital platforms and also includes parallel .gif digital ads.
Read more here.
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MoveOn is celebrating 25 years of people-powered progress this year. For more than a generation, MoveOn has built independent political power and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voices to drive progressive foreign policy, protect democracy, and advance justice for all.