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ICYMI: MoveOn Launches Scoop the Vote Campaign

Founders of Ben & Jerry’s, Jeni’s, and Malai partner with MoveOn for ice cream truck tour to boost voter engagement 

Email press@moveon.org for bookings and press requests

SEE OUR STOPS AND ICE CREAM RAFFLE AT SCOOPTHEVOTE.COM

WASHINGTON, D.C. – As reported in USA Today, People, HuffPost, The Hill, the Milwaukee Journal Sentinel, and The Philadelphia Inquirer, MoveOn Political Action will kick off its get-out-the-vote Scoop the Vote Tour on September 16, a unique initiative aimed at encouraging voter participation through a series of events featuring free ice cream and special guests. The tour will commence in Philadelphia with a kickoff event hosted by Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield. MoveOn is also excited to announce they will be collaborating with Jeni Britton, founder of Jeni’s Ice Creams, and Malai Ice Cream in New York City on the tour. 

The Scoop the Vote Tour will travel through key swing states and districts, making stops in more than 20 cities, including Ann Arbor, Michigan; Madison, Wisconsin; Phoenix; and Las Vegas. At each location, MoveOn will offer a variety of electorally themed ice cream flavors and engage with local communities to encourage voter registration and turnout. MoveOn will help attendees make a plan to vote by November 5 and show voters how they can help get their friends and family to turn out.

You can find MoveOn’s Scoop the Vote marquee tour stops below and the full schedule here. Please email press@moveon.org with interview inquiries and the full tour schedule. 

  •     Philadelphia – September 16
  •     Ann Arbor, MI – September 28
  •     Madison, WI – October 5
  •     Phoenix – October 10
  •     Las Vegas – October 16

The Scoop the Vote Tour will support the organization’s $32 million 2024 election program, which aims to persuade and mobilize infrequent “surge” voters in key districts to vote for Democrats up and down the ballot.

More information on the Scoop the Vote Tour can be found at ScoopTheVote.com

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MoveOn is celebrating 25 years of people-powered progress this year. For more than a generation, MoveOn has built independent political power and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voices to drive progressive foreign policy, protect democracy, and advance justice for all.

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