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VICTORY: Target Adopts Safe Cosmetics Policy

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The ingredients that go into cosmetics and personal care products aren’t regulated by the federal government—so it’s up to stores to protect their consumers from toxic chemicals in these products. That’s why Kristin Rowe-Finkbeiner of MomsRising.org started a MoveOn Petition telling retail giant Target to ban poisonous chemicals from the store’s beauty and personal care aisles, expand their selection of safer products, and increase transparency about their progress in addressing safe cosmetics. Thanks to family consumers who spoke up and joined the campaign, Target has adopted a new sustainability standard that will require their vendors to use more eco-friendly, healthy ingredients.