burger caret-down caret-right Shape Copy close Group 19 Group 16 Group 17 document-add Material/Icons white/Edit or Create Combined Shape Shape Group 10 Group 4 Page 1 Group 7 Fill 1 Group Group 31 Group 21 Copy Combined Shape Shape

2018 Progressive Narrative Project

Over the first half of 2018, MoveOn, SEIU, the Sierra Club, NARAL Pro-Choice America, Center for Popular Democracy Action, and the Working Families Party undertook a project to develop and test electoral narratives that could serve to help lay the groundwork for a wave election in November. We found three narratives–”communities under attack,” “rigged,” and “freedom-protect”–to be the most powerful at motivating our base to mobilize and turn out in this election.

Our findings follow:

Other recommended resources:

Research partners:

Research practitioners and advisors: