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2018 Progressive Narrative Project

Over the first half of 2018, MoveOn, SEIU, the Sierra Club, NARAL Pro-Choice America, Center for Popular Democracy Action, and the Working Families Party undertook a project to develop and test electoral narratives that could serve to help lay the groundwork for a wave election in November. We found three narratives–”communities under attack,” “rigged,” and “freedom-protect”–to be the most powerful at motivating our base to mobilize and turn out in this election.

Our findings follow:


Other recommended resources:


Research partners:


Research practitioners and advisors: