World's Biggest Coal Company Offers Free Inhalers To Kids

Have you heard of Peabody Energy’s new site, CoalCares.org? Finally, the world’s largest private-sector coal energy firm is stepping up to America’s environmental problems, caused in part by them, and offering every kid a free inhaler.

Wait—what?

Okay, it’s actually the YesMen’s latest prank. Here’s a snippet from the accompanying press release, published by the PRNewswire:

Peabody Energy today announced the creation of an innovative new public health initiative designed to combat the stigma of asthma among American children ages 0-18. With Coal Cares™ (www.coalcares.org), Peabody will offer free, custom-branded inhaler actuators to children living within 200 miles of a coal plant, along with coupons worth $10 towards the purchase of the asthma medication itself.

Why look, it’s Batman, Dora the Explorer, and the Biebs!

After all, they are the new must-have child accessory of the season:

“By re-branding the inhaler as a cool, individualized, must-have accessory, Coal Cares™ will empower children to tell bullies: ‘suck it up.’” Children can choose from a variety of youth-themed inhaler cases, from tween faves like “the Bieber” and “My Little Pony,” to the “Emo” and “Diamond” inhalers for older, style-conscious youth. There’s even “My First Inhaler,” for tots.

Originally submitted by volunteer editor Kitty O. Found on HuffPost and Coal Cares.

Top Posts

+more

Take Action

+more

Join the People's Climate March

This September, world leaders are coming to New York City for a UN summit on the climate crisis. Join the largest climate mobilization in history on Sunday, September 21.

This is huge (Citizens United)

The Senate just voted on one of the least popular Supreme Court decisions ever. Can you chip in to hold Senators who sided with big corporations accountable?